Pay-per-click (PPC) is an advertising model used on search engines, advertising networks, and content Websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s Website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list or views a page with relevant content, the advertiser’s ad may be shown. These ads are called a “sponsored link” or “sponsored ads” and appear next to or above the “natural” or organic results on search engine results pages, or anywhere a Webmaster/blogger chooses on a content page.
Pay-per-click ads may also appear on content network Websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.
Rocket Booster Media will plan, implement, and monitor a pay-per-click campaign to help you maximize your return on your advertising expense. Our years of experience will guide you into making the best marketing decisions
Strategy
To tailor a PPC campaign that’s right for you, we will get to know your business, market segment and competitors. This allows us to work with you to create a strategy needed to provide the results you want.
Implementation
We will work to deliver that strategy by building out your existing campaigns or establishing accounts within newly found networks.
Keywords
We’ll ensure you’re pursuing the most relevant keywords. We use complex techniques ensuring you cover the full search spectrum all while avoiding those that are irrelevant.
Ad-copy Writing
We ensure your advertisements are closely focused to the ad group’s keywords and to the landing pages on your website; in doing so we can be sure you will be getting the right traffic at the best cost.
Ad Extensions
Ad extensions have become a vital part of the PPC toolkit. By transforming your ad-text with ad extensions, it will allow you to stand out from the competition. Don’t miss out on using this characteristic!
Tracking
Having the right data is crucial, so one of our very first things is to make sure the tracking is set up properly. By doing so we can get the data we need to optimize the accounts driving forward.
PPC Optimization
Continuing optimization will frequently refine and focus the campaign to push the performance limits. Attention to detail is the key!
Reporting
We generate reports that provide important insight into what’s happening with your PPC campaign. Allowing you to see how it’s performing and what you’re most interested in.